The Creativity Choice (2023)

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A “groundbreaking” (Marc Brackett) correction to the myth that creativity is a trait that you’re born with—instead, a Yale scientist proves, creativity is a decision that you make again and again Anyone who has ever participated in a brainstorming session will know that most of us do not lack ideas. Yet, many people never breathe life into these ideas. To turn inspiration into real achievement, you must decide to act—and then decide to act again and again, despite obstacles, until your thoughts take shape and come to life. This is what psychologist Zorana Ivcevic Pringle calls the creativity choice. Drawing on decades of research into the science of creativity, The Creativity Choice teaches readers how to bring ideas out of your mind and into the world. With stories ranging from an entrepreneur who built a national nonprofit, to a YouTuber who turned a hobby into a professional career, to a business leader who