The Vagina Business

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This tech could change everything for women—here's how. Women make over 80% of healthcare decisions in everyday life, yet only 4% of all medical research and development is focused on women's health issues. From periods and childbirth to menopause, female pain has been normalized, as society shrugs and says "Welcome to being a woman" instead of coming up with better solutions. But it doesn't have to be this way. In The Vagina Business, award-winning journalist Marina Gerner PhD takes an eye-opening look at the innovators challenging the status quo to deliver the healthcare solutions women need. With interviews from 100 entrepreneurs across 15 countries, The Vagina Business explores the future of women's health, where female-focused companies are developing products to help women at every stage of life. Some of these products include: A smart bra with EKG technology that can predict heart attacks early An in-home fertility gadget that