The Oz Method

About this item

What if mastering influence was as simple as following the Yellow Brick Road? In The Oz Method , international sales trainer, keynote speaker, and "edu-tainer" Collin Henderson transforms one of the world's most familiar stories— The Wizard of Oz —into a powerful roadmap for leadership, sales, and personal influence. Kansas represents the old way: outdated, black-and-white selling rooted in features, facts, and fear. Oz represents a brighter, more human approach where empathy, storytelling, and courage lead the way. Through a vivid framework built on the journey of Dorothy and her companions, Henderson shows you how to step out of Kansas and into a modern, psychology-driven model of influence that works in today's competitive, noisy world. Inside, you'll learn how to: Build trust and connection by leading with empathy and curiosity Use storytelling to make your ideas stick and inspire action Apply