The Business Development Shift

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Most professionals are never taught how to develop business, let alone how to do it in a way that feels natural, repeatable, and authentic. In The Business Development Shift , business development coach Doug Ott flips the script on traditional sales advice. Instead of relying on charisma or chasing every lead, professionals learn how to grow their practice by focusing on what truly works: curiosity, trust, and consistency. Drawing on decades of experience coaching lawyers, consultants, and expert advisors, Ott shares the mindset shifts and real-world strategies that transform business development from an intimidating chore into a relationship-driven habit. From overcoming fear and building confidence, to asking better questions, to staying top of mind with the right people, The Business Development Shift offers a clear, practical path to long-term growth, without the awkward pitch. Whether someone is an associate looking to build early momentum or