Also Known As

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An exploration of conceptual frameworks common to architecture and digital media. Also Known As offers analogies between objects and architecture, finding shared structures in physical things and architectural ideas, to render ideas relevant to a broad design audience. In this collection of written and visual work, Michelle JaJa Chang bridges conceptual frameworks found in architectural design and contemporary representation to examine design technology’s social, material, and political effects. In architectural practice, where visual representation typically precedes building, techniques like drawing and imaging do not merely structure appearances. They are schemas, or organizational theories, connecting the abstract to the real. Buildings evidence representation’s abilities to show how something is (through description) and how things should be (through projection). Also Known As is a book in fragments. Some ideas are examined in depth, in